In 1973, local band booking agent Mickey Cull was looking for a way to promote his acts on the top Chicago rock stations WLS and WCFL. He was introduced to Steve Cronen and his Starbeat Studios. Steve and Mickey created the concept for a listing of band entertainment around the Chicagoland area, dubbing it "Starbeat Presents What’s Happening!" Soon "What's Happening" evolved into also promoting unique club events, many of which were hosted by Steve Cronen.
The successful concept went on to include FM radio stations and even late night television on Chicagoland airways for 26 years. After a great run, Steve now devotes his time and skill to Starbeat Studios which has become a full service adverting agency.